Database Marketing
Data-driven marketing using the V membership base analyzes purchase data to deliver precise approaches, supporting success from customer insights to effectiveness verification.
Database Marketing
We provide data-driven marketing solutions that leverage our V membership base of approximately 130 million people. Product data and purchase data handled at 160,000 stores nationwide are linked with a single ID and analyzed. We use unique data based on facts, not guesswork, to derive optimal marketing strategies.
Specifically, we propose a multifaceted approach that spans both online and offline. Depending on the purpose, we will select targets and advertising media, and approach them with precision by utilizing media platforms for V members, such as email, web coupons, and in-store promotions. Furthermore, we will introduce a wide range of data solutions with examples, and provide support in digging deep into the needs of your target customer base, designing concepts, planning promotion plans, implementing them, running them, and creating creative content.
Dedicated planners and data analysts will accompany you to analyze customer attributes, purchasing and behavioral trends, and verify their effectiveness, leading to your next steps. We contribute to the success of your marketing activities.
About Marketing Solutions
About the data
Points business
V Points is Japan's first shared points service, a shared points program offered by an alliance of numerous partner companies. Customers can earn V Points when using their V Point Card to shop at 160,000 V Point partner stores and online services. The V Points you earn can be used at 160,000 V Point partner stores nationwide, 7.5 million stores in Japan, and 100 million Visa member stores worldwide, with 1 point equaling 1 yen.
In addition, for partner companies, we provide advanced consulting based on factual data such as V Point customer data and purchase history, and our dedicated consultants and data analysts work together to support their core business.
Specifically, we provide the following services:
・Visualization: By combining customer "ID" and purchasing data by "product (SKU)", lifestyles can be visualized.
・Analysis: Development and provision of BI tools that can be used by partner companies
・Approach: Appropriate approach to existing and potential customers and implementation of the PDCA cycle based on proof of purchase
・CRM: Integrated CRM operation that integrates offline and online data
We also offer data-based solutions to propose optimal solutions for individual marketing challenges.
About V Point Consulting
financial business
We are engaged in the financial business of supporting each and every customer in realizing their lifestyle by focusing on the financial aspects that are essential to life. We handle a wide range of financial products and utilize the abundant assets of the CCC Group to provide financial services that are best suited to individual needs.
Our financial services business offers a wide range of solutions. Representative examples include an electronic money business centered on "V Money," which can be charged onto a V Point Card, and "V NEOBANK," a banking service in which CCC Life Partners acts as a banking agent for Sumishin SBI Net Bank and mediates transactions. We also provide insurance agency services, proposing insurance tailored to your lifestyle, and handle credit and debit cards.
We use data to propose optimal financial products tailored to our customers' lifestyles, helping them achieve a richer life.
financial business
V Money
V NEOBANK
Customer Value Business
We aim to maximize the value of V Points for our V Member customers. We utilize digital channels such as the V Point app, V Point site, and V Point Mall to plan and develop products and services that are attractive to customers. Furthermore, to make V Points even more valuable, we are offering members-only content and benefits and improving the user experience.
Our efforts not only allow V Points to be accumulated conveniently and at a great value, but also provide V Members with benefits and services that are actually useful in their daily lives, thereby providing even greater value to them. Through new campaigns and promotions that make full use of digital channels, as well as original products and services, we provide value that fits each member's lifestyle and continue to evolve every day to further enrich the V Point service experience.
V Points App
V Change
V Point Site