Create a world with what you love. "SHIBUYA TSUTAYA"
TSUTAYA's flagship store, SHIBUYA TSUTAYA, will open on April 25, 2024, with the slogan "Create a world with what you love. It has been reborn with the theme "(Updated March 21, 2025)
A new cultural landmark (sacred place) facing Shibuya Scramble Crossing
Shibuya is a city where cultures that carry a lot of love come together, and where people who know that love meet across race, borders, gender, and generations.
And lots of love creates new passion, which moves the times forward and creates culture.
SHIBUYA TSUTAYA is a new cultural landmark (holy land) facing Shibuya Scramble Crossing, a global tourist destination, that offers experiential value by combining experiences such as content and events that can captivate everyone, regardless of nationality or generation, 365 days a year, with our unique, comfortable space.
The revamped SHIBUYA TSUTAYA logo
The revamped SHIBUYA TSUTAYA logo evokes the image of creating a new, unprecedented "cultural infrastructure" that will propose lifestyles through experiences such as content and events that can captivate everyone, regardless of nationality or generation, 365 days a year, using IP from around the world.
In addition to the light, airy, and original font design, the icon, which resembles a blank canvas and is based on the letter "T," the initial letter of TSUTAYA, will serve as a symbol for future collaborations with various IPs.
The new SHIBUYA TSUTAYA logo was designed by designer Kenya Hara (President and CEO of Nippon Design Center), who was also involved in the overall design direction of the TSUTAYA BOOKS logo.
Creating love with IP from around the world
Shibuya IP Square A (SIPS A) on the first floor is equipped with three indoor LED screens and an outdoor entrance LED screen on the main floor, allowing visitors to experience the worldview of various IP content from around the world through large-screen visuals.
Shibuya IP Square B (SIPS B), located on the basement floor and directly connected to Shibuya Station on the subway, is an immersive space designed using art exhibition fixtures used in art museums around the world. This floor will host collaborative events and feature IP content from artists and writers, as well as gallery exhibitions and merchandise sales.
The POKÉMON CARD LOUNGE on the 5th floor is a special space with a sophisticated design, where you can enjoy the Pokémon card game experience in carefully designed, high-quality original playing seats. Prices start from 1,650 yen (tax included) for 60 minutes per person.
The merchandise area (free admission) sells Pokémon Card Game related products and original "POKÉMON CARD LOUNGE" goods based on the floor design, such as the energy marks of the "Basic Energy" cards.
*Pocket Monsters, Pokémon, and Pokémon are registered trademarks of Nintendo, Creatures, and Game Freak.
The "Collaboration Cafe" on the 7th floor will serve original food, desserts, and drinks inspired by the worldview of the IP content, and will also feature displays of oversized panels, costumes, and related goods, as well as a photo spot.
THE FIRST SLAM DUNK “COURT”
In August 2024, we will jointly host the event "THE FIRST SLAM DUNK 'COURT'" at "SIPS A" on the first floor to commemorate the start of the return screening of the film "THE FIRST SLAM DUNK." We created "COURT," a space where visitors can relive the excitement of the "Shohoku vs. Sannoh match" depicted in the film, as if they were on a basketball court.
© I.T.PLANNING,INC. © 2022 THE FIRST SLAM DUNK Film Partners
『HELLO KITTY IMMERSIVE POP-UP! ”
In September 2024, we held the "HELLO KITTY IMMERSIVE POP-UP!", a fully immersive event celebrating Hello Kitty's 50th anniversary, at "SIPS A" on the first floor, providing a new Hello Kitty experience and immersive space where you could immerse yourself in Kitty's ribbons and cute world.
© '24 SANRIO Copyright Sanrio Co., Ltd.
"Nelke Planning 30th Anniversary Special Exhibition"
In August 2024, in "SIPS B" on the first basement floor, Nelke Planning, a leading company that established the 2.5D musical market based on Japan's proud manga, anime, and games, will celebrate its 30th anniversary. To commemorate this, the "Nelke Planning 30th Anniversary Special Exhibition" will be held, featuring merchandise sales for over 40 popular titles and a look back at the history of 2.5D musicals.
Next-generation comprehensive entertainment project BATTLE OF TOKYO "Super Tokyo Expansion Exhibition"
In May 2024, the Collaboration Cafe on the 7th floor will commemorate the opening of the Super Tokyo Expansion Exhibition of BATTLE OF TOKYO, a next-generation comprehensive entertainment project by LDH JAPAN Inc. The cafe will offer original food and drinks, as well as an exhibition of costumes and panels from BATTLE OF TOKYO ~CODE OF Jr.EXILE~, and will screen live footage, providing a space where you can enjoy BATTLE OF TOKYO.
©LDH JAPAN "BATTLE OF TOKYO" Project
Original drink inspired by the colors of "BATTLE OF TOKYO"
Well, here's what you like. Here. "SHIBUYA TSUTAYA"
In the ever-evolving city of Shibuya, SHIBUYA TSUTAYA will collaborate with various IP content holders as a new "cultural infrastructure" to provide one-of-a-kind experiences that can only be found here in the world.
