Visiting Daikanyama TSUTAYA BOOKS changed my perception of bookstores. I wanted to expand this "customer experience" at Shonan T-SITE.

Culture Convenience Club Co., Ltd., TSUTAYA BOOKS Business Division, East Japan Operations Department, Shonan T-SITE Shonan TSUTAYA BOOKS, Store Manager (Joined the company in 2024)

Kazuki SuganoKazuki Sugano

From apparel store manager to lifestyle curator. Now Store Manager of Shonan Tsutaya Books at Shonan T-SITE, overseeing bookstore operations plus SHARE LOUNGE, TSUTAYA Conditioning PILATES, and the Shonan T-SITE Yoga Studio.

What is the current sense of fulfillment in working in a place that transcends the boundaries of a "bookstore" and creates new experiences? With the desire to "create customer experiences" at heart, we continue to take on new challenges.

What prompted you to consider changing jobs?

In my previous job, I worked as a store manager for an apparel brand for seven years. While I found the position of being entrusted with running the store rewarding, my desire to "create results more independently" and "to manage the store with greater responsibility" grew stronger, leading me to decide to change jobs.

My encounter with TSUTAYA BOOKS

I found a job opening at CCC through an agent, and when I visited Daikanyama TSUTAYA BOOKS for the interview, I was profoundly struck by the fact that "the concept of a bookstore is completely different."There, books and miscellaneous goods were seamlessly blended together, creating a scene that offered suggestions for a lifestyle. I remember being genuinely moved by how much more enjoyable it was to see the books and the goods interwoven together, rather than seeing them individually.
From an employee's perspective, I was drawn to the way the concierges, who genuinely love their field and practice it themselves, offer in-depth suggestions and provide a truly "comfortable experience," setting it apart from the "sales-oriented customer service" often seen in apparel. I immediately decided to join the company because I wanted to spread this experience in my own city.

Reasons for joining the company

During the interview, I was able to approach the selection process with confidence because they frankly shared information about transfers and compensation.
During the offer interview, I was able to thoroughly confirm details about working hours and overtime, which allowed me to confidently decide to join the company.

Reality after joining the company

Currently, I am in charge of the overall operation of the store, including Shonan TSUTAYA BOOKS, as well as various services offered within the building such as "SHARE LOUNGE," "TSUTAYA Conditioning PILATES," and "Shonan T-SITE YOGA studio."
At "Shonan T-SITE YOGA studio," we arrange our own instructors and offer authentic lessons, allowing us to provide a variety of suggestions that enrich our customers' daily lives.
My daily routine starts with checking emails and progress updates, inspecting the sales floor, followed by meetings, shift scheduling, and reviewing sales figures. In team meetings, we place great importance on having thorough conversations with each and every employee and staff member.

The essence of "customer experience" as felt at TSUTAYA BOOKS

Even during my time in the apparel industry, I always valued "lifestyle proposals."However, the crucial difference is that they offer "customer service that doesn't involve selling."Customers are relaxing, reading books and drinking coffee. I realized that this is a place that offers that kind of experience.

Customer experience we aim for at Shonan T-SITE

A key feature of Shonan T-SITE is the seamless connection between the bookstore and the other tenants. Next to the plant shop, you'll find gardening books, and near the bicycle shop, you'll find cycling books.
My recommendation is to come in the morning, check in with the SHARE LOUNGE all-day plan, and spend your time leisurely going back and forth between the lounge and the shops.
In fact, you can see parents and children spending time side-by-side. They chose this place not just to study, but also to spend time together. When I saw that scene, I felt that this place truly had meaning.
Our goal is not to sell products, but to provide our customers with a comfortable and enjoyable experience. That's the customer experience at Shonan T-SITE.

Growth and fulfillment

As I've gained more experience in my work, my perspective has broadened, and my understanding of the role of store manager has changed. Now, I take a broader, more strategic view and start by thinking about "what kind of experience can we deliver to our customers?"
When a team member told me, "We can work with peace of mind because Ms. Kanno is here," I felt a sense of accomplishment in having built trust with them. Furthermore, when customers who use SHARE LOUNGE on a monthly basis expressed their gratitude for our improvements after we addressed their feedback, we felt a strong sense of satisfaction knowing that we had made a positive impact on them.

Visiting Daikanyama TSUTAYA BOOKS changed my perception of bookstores. I wanted to expand this

Goals for the future

Lately, I've been strongly focusing on the perspective of "creating a platform."
Through planning the "Picture Book Fair in Shonan TSUTAYA BOOKS" to be held in May 2026, I realized that the event itself is not the goal, but rather the essence of creating a "space" where people can gather and share time through picture books. It's okay if you don't know what kind of shop it is. It's a job that involves creating a "place" called Shonan T-SITE.
Next, I'd like to become a director and run a commercial facility with my own hands.
I want to take on the challenge of being in a position to operate "cultural infrastructure" in order to satisfy our customers.

To those considering applying

TSUTAYA BOOKS is not just a retail business; it's a place that creates new experiences.
I want to work with people who can help create experiences that delight our customers.
I hope you will experience the unique joy that can only be found in this job.

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